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The invisible website: Designing for journeys you'll never see
We used to map user journeys like train tracks, from homepage to service page to contact us form. Predictable, linear, carefully...

Pamela Minnoch
Jul 1, 20252 min read


What AI Search cares about
I remember when the homepage was the crown jewel of a website. The first impression. I've spent hours fine-tuning the hero image,...

Pamela Minnoch
Jun 30, 20252 min read


Why ChatGPT always agrees with you, and how to get real answers instead
Back in 2022 when I first started using AI chatbots for professional and life advice I felt seen, validated even. It agreed with me....

Pamela Minnoch
Jun 24, 20252 min read


The great AI sourdough bake-off
I hail from a country that officially recognises over 3,200 different types of bread and baked goods. In fact, the German bread culture...

Diane Sieger
Jun 19, 20254 min read


When AI isn't about augmenting jobs, but getting rid of them
Let's be honest, many of us are thinking it already. All the global reports by the big players like PwC say AI will be an enabler. But...

Pamela Minnoch
Jun 17, 20253 min read


The future of Google search: What AI mode means for the internet as we know it
Recently, Lex Fridman sat down with Google CEO Sundar Pichai for a wide-ranging conversation about the future of technology, and one...

Pamela Minnoch
Jun 16, 20255 min read


AI-powered live translation: benefits and challenges for global communication
I love Japan, and with a trip coming up later this year, I’ve been exploring the latest live-translation technology. Since my last visit,...

Diane Sieger
Jun 13, 20253 min read


How AI can help to bridge the digital divide and tackle inequality
After reading Pamela’s powerful post Digital privilege is real: how Aotearoa must harness AI and inclusion for all , I’ve been reflecting...

Diane Sieger
Jun 12, 20254 min read


Digital privilege is real: how Aotearoa must harness AI and inclusion for all
Let's not kid ourselves. Aotearoa is a highly connected country on paper. But scratch beneath the surface and you'll find digital...

Pamela Minnoch
Jun 11, 20252 min read


AI is making us more valuable: What PwC's 2025 Jobs Barometer means for the future of work
In a world filled with questions about AI's impact on jobs, PwC's latest Global AI Jobs Barometer offers a refreshing perspective. AI is...

Pamela Minnoch
Jun 9, 20253 min read


How to get your content featured in Google AI Overviews and AI Chatbots
This is a hot topic at the moment, with many people noticing declines in their website traffic. I thought I'd provide some actionable...

Pamela Minnoch
Jun 3, 20252 min read


Protecting our indigenous culture by staying away from AI? Or dooming it to be forgotten?
Reflections from a TechWeek kōrero At a recent TechWeek event, I found myself in one of those networking circles where the conversation...

Pamela Minnoch
Jun 2, 20252 min read


Skills gaps are the single biggest barrier stopping businesses from thriving in the next five years
That's the stark reality from the latest global employer survey by the World Economic Forum. But for intentional people leaders, this...

Pamela Minnoch
May 30, 20253 min read


Fresh from Copenhagen: what Danish researchers say about AI and jobs
The rise of AI tools like ChatGPT has sparked plenty of debate about their impact on jobs. Will large language models (LLMs) take away...

Diane Sieger
May 29, 20253 min read


Klarna tried replacing people with AI. Here's why they're hiring humans again
In 2022, fintech giant Klarna made a headline-grabbing move: cutting 700 roles, mostly in customer service, and replacing them with AI....

Pamela Minnoch
May 27, 20253 min read


AI isn't gender-neutral and we need to talk about it
We keep being told AI is the future of work. What we're not being told is that future isn't unfolding equally for everyone. New research...

Pamela Minnoch
May 25, 20252 min read


Why the Shopify x ChatGPT partnership should have you paying attention
What if your next customer doesn't visit your website? What if they never Google you, scroll your product page, or click "add to cart"? ...

Pamela Minnoch
May 23, 20252 min read


Google NotebookLM goes mobile: why we’re excited
Google has just launched NotebookLM mobile apps, and we’re thrilled. This means we can now use one of our favourite AI tools not only on...

Diane Sieger
May 21, 20252 min read


AI made simple – Empowering women to take their first steps with AI at Techweek25
We had the absolute pleasure of hosting our Techweek 2025 AI starter workshop for women – and what a session it was! The energy,...

Diane Sieger
May 20, 20254 min read


The death of the website homepage?
Remember when the homepage was the front door to your business? You spent hours refining it, writing the perfect welcome message,...

Pamela Minnoch
May 20, 20253 min read
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