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Why the Shopify x ChatGPT partnership should have you paying attention
What if your next customer doesn't visit your website? What if they never Google you, scroll your product page, or click "add to cart"? ...

Pamela Minnoch
16 hours ago2 min read
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Google NotebookLM goes mobile: why we’re excited
Google has just launched NotebookLM mobile apps, and we’re thrilled. This means we can now use one of our favourite AI tools not only on...

Diane Sieger
2 days ago2 min read
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AI made simple – Empowering women to take their first steps with AI at Techweek25
We had the absolute pleasure of hosting our Techweek 2025 AI starter workshop for women – and what a session it was! The energy,...

Diane Sieger
3 days ago4 min read
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The death of the website homepage?
Remember when the homepage was the front door to your business? You spent hours refining it, writing the perfect welcome message,...

Pamela Minnoch
4 days ago3 min read
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AI is coming to your team. I've started getting ready - have you?
I lead a large digital team filled with technical specialists. The tools we use are going to get smarter. AI will start to show up in...

Pamela Minnoch
5 days ago2 min read
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Bridging the gap: how AI is helping cat owners communicate with their felines
As someone living with a cat myself, I’ve been following the growing buzz around animal communication with great interest, especially...

Diane Sieger
5 days ago3 min read
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When technology brings words back: how AI allowed a deceased victim to speak in court
Artificial intelligence recently broke new ground in the American legal system, allowing a deceased victim to "speak" at his killer's...

Diane Sieger
May 162 min read
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From digital labour to agent bosses: Key takeaways from Microsoft's work trend index
Think back to the first time you streamed a movie. Suddenly, without buying DVDs or upgrading hardware, blockbusters were just there....

Pamela Minnoch
May 153 min read
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Y Combinator's bold bet on AI-first companies: Disruption or hype?
Y Combinator, the famed startup accelerator behind companies like Airbnb, Stripe, and Dropbox has made its stance on AI very clear...

Pamela Minnoch
May 133 min read
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How much water does ChatGPT actually use? Let's talk about it.
There's been a lot of back-and-forth lately about AI's environmental footprint, especially when it comes to how much water tools like...

Pamela Minnoch
May 122 min read
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Can AI spot its own mistakes? Why detecting hallucinations is harder than you might think
We’ve all seen the impressive things AI chatbots and language models like ChatGPT or Gemini can do, from writing stories and summarising...

Diane Sieger
May 113 min read
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China’s AI hospital: impressive progress or just hype?
This week I came across the news that China has unveiled the world’s first AI-powered hospital, and I haven’t stopped thinking about it...

Diane Sieger
May 94 min read
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Animal cruelty on social media and how AI could help stop it
Trigger warning: this post covers the topic of animal cruelty. It has a somewhat positive twist at the end, but if this is something that...

Diane Sieger
Apr 283 min read
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The dream of talking with dolphins: How Google’s DolphinGemma could make it real
Imagine standing on the deck of a boat, gazing into the blue, and actually having a conversation with a dolphin. For generations, this...

Diane Sieger
Apr 223 min read
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AI passes the Turing test: what does this really mean?
When I came across the preprint titled Large Language Models Pass the Turing Test , I knew right away it would be a fascinating read....

Diane Sieger
Apr 183 min read
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Empowering Women with AI – Join us for an Inspiring workshop at Techweek25!
Are you curious about artificial intelligence (AI) but unsure where to start? We’ve got the perfect opportunity for you! As part of...

Diane Sieger
Apr 142 min read
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Why more women aren't using AI and why that needs to change
I've been thinking about this a lot lately. Over the past two years, I've read report after report saying the same thing. Women are...

Pamela Minnoch
Apr 142 min read
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Shopify's AI-first hiring rule: Bold move or red flag?
The red glow of a neon sign saying "VACANCY" lights up the evening. There's been a lot of buzz recently about Shopify's new stance on...

Pamela Minnoch
Apr 132 min read
1 comment


ChatGPT vs Perplexity AI - who can analyse your research better?
This morning I came across the image below in one of my social media feeds about how ChatGPT can help analyse research data. ChatGPT is...

Diane Sieger
Apr 34 min read
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Why learn prompt engineering when AI can do it for you?
I was chatting with someone recently about an upcoming TechWeek event we're running, focused on teaching women the basics of AI,...

Pamela Minnoch
Apr 22 min read
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